Roadmap Course Dashboard
Lesson 1: Know your audience
If you ever feel skeezy when selling, or feel awkward talking about your ideas, this step is critical!
Business can get overcomplicated quickly, but it all comes down to the humans behind the transactions. The better you know your audience, the better you’re able to empathize with their challenges and meet their needs.
Homework – 2 worksheets + letter to each persona
Lesson 2: Small biz superpower
Heart driven entrepreneurs often start a business to solve a problem they once had. And in marketing, your story is important as it helps you relate to your customers. Your experience allows you to become their guide or teacher. Outline your customer’s story to define your superpower.
Homework – 2 worksheets
Lesson 3: Mission, vision, values & big why
Get clear on what drives you. A mission statement defines who and how you’re serving. A vision statement speaks to the change you want to create in the world. Your values describe the quality of the journey. And your big WHY is the driving force behind the whole thing. Consider hanging a copy of this page somewhere visible for daily inspiration.
Homework – 1 worksheet
Lesson 4: Minimum viable product
Creating a minimum viable product (MVP) will help you focus on what matters so you can get your idea out into the world as quickly as possible. The purpose of an MVP is experimentation. Chances are, you won’t hit it out of the park on your first shot. But by listening to feedback and refining your ideas, you’ll eventually hit a home run.
Homework - 2 worksheets
Lesson 5: 3 Word elevator pitch
The 3 word elevator pitch is simply a tool to take the awkwardness out of answering the question, “What do you do?” In this case, less is definitely more. The next time you receive that dreaded question, try it out and see where the conversation takes you.
Homework – 1 worksheet
Lesson 6: Goals, Milestones & Celebrations
When is the last time you truly celebrated a victory? It’s easy to get swept up in the day-to-day operations of running a small business and forget to honor your accomplishments. When you take the time to enjoy your success, you build momentum. List your big goals. Then create a celebration plan.