Choosing a website platform for your small business

With so many website platforms to choose from, it can be overwhelming. I feel like a kid in a toy store with $5 and no idea where to start. There’s Squarespace, Shopify, Wordpress and more.

We often ask “which website platform is best?” But let’s talk about which is best for YOUR particular business and YOU as a human making this thing. There are a couple of different types of platforms. First, we’ll go over the basics, and then you’ll be able to see a comparison of features in the chart below.

A couple of categories

Website builder

Squarespace vs. Wordpress vs. Wix vs. Weebly

These platforms are ideal for most businesses. Their simple drag and drop templates make creating your website about as easy as using Facebook. Well, maybe slightly harder, but I think you can handle it.

Online store builder

Shopify vs. Pattern by Etsy

These platforms are designed for businesses that primarily sell physical goods and a lot of them. The website builders above all have shop options, but if you’re exclusively selling physical goods, checkout these options that are more specific.  

Blogging tool


If you simply want to put your ideas out into the world, this is a no-frills, no-fuss way to do it.

Which is right for your business?

And the winners are...


In the website builder category, Squarespace takes the cake! It's my personal favorite platform and what I use for pretty much all of my clients. As a matter of fact, the site you're reading right now was built with Squarespace. 

The learning curve is quite low, the price is right and it's hard to break anything. There's just the right amount of functionality available for everything from a simple blog to a robust community or store. I think about the three bears story...this one is JUST RIGHT for most small business owners.


If you're selling a really high volume of physical goods, Shopify is great for tracking orders, shipping items and keeping track of sales. While for most small to medium sized stores, I'd still recommend Squarespace, Shopify is great if you're doing some large scale selling!

Pattern by Etsy

On the other end of the spectrum, if you are already an etsy seller and want to keep your operation on the smaller size, the Pattern platform is just enough to give you a web presence without having to keep up multiple sites. Simplicity is the name of the game with this one.

In conclusion

Picking a platform is personal. It really depends on what you're looking for as a business owner. If you have any questions, please leave a comment. If you're part of the 1 Month Website Academy Course, I'd be happy to go more in depth in our Facebook group!