Posts in marketing
What’s your small biz super power?

Behind every small business owner is a unique story. And that story is the key to creating your website’s soulful strategy. It’s the key to marketing your big idea in a genuine, helpful, non-sleazy way. That story is POWER!

I’ve noticed that many heart-driven sidehustlers and small business owners find themselves doing work that fulfills a deeply rooted need within themselves. It’s been a topic of deep conversation with several of my small biz owner friends. It’s been central to working with clients. And personally, I find it extremely true for my own journey.

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Give your website a job! 4 ways to save time & earn more money.

I hear this all the time. “I’ve created a website...now what?” If your website isn’t serving a very specific purpose (saving your time, earning you money, getting your name out, etc.), it’s time to change things up! Let’s do a check-in to make sure your site is serving the health and heart of your business...not just taking up digital space.

Here are a few “jobs” you could assign your site. Once you identify WHY your site exists, you’ll be able to define specifically how to measure it’s performance.

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Creating a brand moodboard (plus 4 examples)

Knowing how you want your site to look and feel is a key step in creating your website. If you're in the course, you know that part of your design homework is to create a moodboard for your site. Mood boards are a great way for you to zero in on the look and feel you want to create. It’s a fantastic way to gather tons of visual elements and get a sense of how your brand and site will ultimately feel as a whole. 

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Choosing a website platform for your small business

With so many website platforms to choose from, it can be overwhelming. I feel like a kid in a toy store with $5 and no idea where to start. There’s Squarespace, Shopify, Wordpress and more.

We often ask “which website platform is best?” But let’s talk about which is best for YOUR particular business and YOU as a human making this thing. There are a couple of different types of platforms. First, we’ll go over the basics, and then you’ll be able to see a comparison of features in the chart below.

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