What’s your small biz super power?
My favorite plug-ins for small businesses (by category)
Behind every small business owner is a unique story. And that story is the key to creating your website’s soulful strategy. It’s the key to marketing your big idea in a genuine, helpful, non-sleazy way. That story is POWER!
I’ve noticed that many heart-driven sidehustlers and small business owners find themselves doing work that fulfills a deeply rooted need within themselves. It’s been a topic of deep conversation with several of my small biz owner friends. It’s been central to working with clients. And personally, I find it extremely true for my own journey.
Give your website a job! 4 ways to save time & earn more money.
If a website isn’t saving you time or money, it isn’t working. Your site should fulfill a specific, measurable purpose. Choosing the right tools to streamline and automate tasks can make the difference between stress/overwhelm and a profound sense of ease doing what you love.
I hear this all the time. “I’ve created a website...now what?” If your website isn’t serving a very specific purpose (saving your time, earning you money, getting your name out, etc.), it’s time to change things up! Let’s do a check-in to make sure your site is serving the health and heart of your business...not just taking up digital space.
Here are a few “jobs” you could assign your site. Once you identify WHY your site exists, you’ll be able to define specifically how to measure it’s performance.
Creating a brand moodboard (plus 4 examples)
Accountability makes all the difference between quitting and success. There are three types of accountability I use to stay on task in my small business. Accountability to self, a mentor and peers. When you hold yourself accountable on multiple levels, it’s REALLY hard to fail. Having layers of accountability helps me see plans through to completion and keeps me grounded. And most often, the things I create are MUCH better than anything I could do solo.
Choosing a website platform for your small business
Knowing how you want your site to look and feel is a key step in creating your website. If you're in the course, you know that part of your design homework is to create a moodboard for your site. Mood boards are a great way for you to zero in on the look and feel you want to create. It’s a fantastic way to gather tons of visual elements and get a sense of how your brand and site will ultimately feel as a whole.
With so many website platforms to choose from, it can be overwhelming. I feel like a kid in a toy store with $5 and no idea where to start. There’s Squarespace, Shopify, Wordpress and more.
We often ask “which website platform is best?” But let’s talk about which is best for YOUR particular business and YOU as a human making this thing. There are a couple of different types of platforms. First, we’ll go over the basics, and then you’ll be able to see a comparison of features in the chart below.